How Alcohol Addiction Is Represented in the Media

Posted in About Alcohol Abuse

How Alcohol Addiction Is Represented in the MediaMedia portrayals affect how people think or act. Even without noticing, people might develop or change their points of view by what the media depicts, and portrayals of alcohol abuse are no exception. The effects of advertisements and representations of alcohol in various media have concerned many people, so learn how this disease truly works so you can recognize and treat it when the time comes.

Effects of Advertisements for Alcohol

Alcohol advertisements target all types of audiences, which means they affect many people. In fact, a study by the Center for Science in the Public Interest stated that, in 2002 alone, the alcoholic beverage industry spent $1.42 billion in the US. (This and other related data can be found at This means that many people are exposed to advertisement for alcohol. Another point to consider is the type of images used in alcohol advertisement. Especially for younger audiences, the themes used can be found attractive and appealing. Some advertisements link drinking with the following alluring images:

  • Physical attractiveness and elegance
  • Sociability and relaxation
  • Romance, sex and adventure
  • Celebrities and popular music
  • Sports and successful lifestyles

Although advertisement should not be held responsible for someone developing alcoholism, it can easily spark someone’s curiosity and her desire to experiment. Additionally, it is easy to see that the constant bombardment of alcohol-related themes plagues people who are trying to recover for alcoholism.

Alcohol in the Media

The media often discusses alcohol and alcoholism. When depictions of alcoholism are shown in a positive or neutral light, the viewer may doubt the consequences of alcohol abuse. Many media portrayals associate drinking with desirable attributes and humorous situations that have little to no problems. In fact, many media depictions show alcohol abuse as a way to get amusement and to relieve stress.

Although moderate consumption of alcohol is not necessarily dangerous—some physicians even recommend small quantities as part of a healthy diet—we cannot overlook the problems of alcohol abuse and addiction. The media can provide reliable information on alcohol by participating in alcoholism prevention efforts, but it can also mislead audiences on the negative results of drinking. For someone with an alcoholism problem, recovery must be a primary goal to live healthily.

Help Overcoming Alcoholism

To learn how to help yourself or a loved one recover from alcoholism, call our toll-free, 24 hour helpline now. By calling, you can get free information on alcohol rehab, intervention services, medically supervised detox, individual and family counseling, insurance help and other related resources. Call now and we will be glad to help you take the first steps to recovery.